Bleed is the technical term for when the content of a design reaches the very edge of the paper. Because the printing equipment cannot print to the edges of paper, it is usual to print the design on over sized paper and then cut it down to size. However to cope with inaccuracies in registration (the position of the image on the page) and with the limitations in precision of cutting equipment it is good practice to have the image larger than will be needed; hence the content 'bleeds' over the edge.

Another design we often receive is that of a traditional three panel double fold leaflet. The main problem that arises is a relatively simple one; the inner margins need to be twice the size of the outer ones or the content will not align with the folds.